My Comment About This Creative Advertise:
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Whose doesn’t know when we say digi. Digi is the once of the telecommunication company that are territory in progress nowadays. Once upon a time ago we can determine how many peoples that use the digi line. But now it’s being a trend to use this line and the number whose use this likes sand at the bleach. Once of the factor that digi’s consumers were increased is they’re used the technologies creatively. For example they were use Media Prima Sdn Bhd, ASTRO and others broadcast company with their simple advertise but interesting.
Why I say this advertise so interesting? First, they were used a yellow man as their mascot who’s looks it’s very cute and funny. From first video the yellow man who walking alone in the city with follows peoples till shit is under his foot. After that his was done likes Leonardo Dicaprio in Titanic film. All this his do on own style where his looks funny when he walk, dance, can’t follow in the toilet and others. After that the yellow man was increased and makes the character be exited when his meet other members. The yellow man is as their lines coverage. So that that mascot was located everywhere.
Secondly the places choice was enhancement the creativity of advertising. Every place was bring their own meaning. Likes at the city, hometown, middle sea and others was shown the place were be the digi territory. Till his was looked stand beside the iban’s leader. Its means the digi covered was beyond the town.
Thirdly the music background was makes the advertising always in smile. Its very creative in song selected that to tell the people that they happy with plan to bring the digi covered in every places was successes. So in 42 second of this digi’s advertisement can make me smile alone and think how their gets this creative idea.
